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The wet month of July was raining trade events across the country. All fairs came up with innovations like as buyer-seller meets, fashion shows showcasing future trends, and more; thus attracting a huge footfall. The attendance and participation at these events are a strong indication that the industry is sailing through well in tough times.
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The weak currency and the fluctuating stock markets may be causing a lot of wrinkled brows, but we are optimistic about the positive growth of the economy and thus of the fashion industry. The time has finally come when India has opened its doors to foreign brands and retailers with direct investment in retail operations. This has direct and immediate impact on the fashion and lifestyle business. There is no time to ponder anymore. It is time to take action. It is in India that we are witnessing positive growth as opposed to markets such as Europe and the USA, and it is thus time that we tackle the prickly issues - logistics, infrastructure, low margins, increasing cost of labour, high real estate prices, etc, much more aggressively and constructively. This is the time to take a plunge and emerge winners. If not now then we may perhaps never get another chance. These are indeed the times we have spoken about, discussed at length, and wished for. It has come at last with its own baggage but it is here, nevertheless.
Several big international brands, as was reported, in one of the previous editions of IMAGES Business of Fashion, have signed an agreement with the Government of Bangladesh to invest in the creation of safer infrastructure and ergonomics at production sites. This implies better practices and millions of investment in the country which in turn will definitely catalyse the Bangladeshi Fashion Industry. China has been betting for a long time now on volume and low cost. The Indian fashion industry will have to create its own mantra.
The cover story in this issue is indicative of the fact that though menswear has the largest share in fashion pie; it is the womens wear industry that is growing the fastest. While we may presume that women are much more forthcoming in shopping and impulsive buying, with proper trends study we may actually understand this phenomenon.
Featured Links
The weak currency and the fluctuating stock markets may be causing a lot of wrinkled brows, but we are optimistic about the positive growth of the economy and thus of the fashion industry. The time has finally come when India has opened its doors to foreign brands and retailers with direct investment in retail operations. This has direct and immediate impact on the fashion and lifestyle business. There is no time to ponder anymore. It is time to take action. It is in India that we are witnessing positive growth as opposed to markets such as Europe and the USA, and it is thus time that we tackle the prickly issues - logistics, infrastructure, low margins, increasing cost of labour, high real estate prices, etc, much more aggressively and constructively. This is the time to take a plunge and emerge winners. If not now then we may perhaps never get another chance. These are indeed the times we have spoken about, discussed at length, and wished for. It has come at last with its own baggage but it is here, nevertheless.
Several big international brands, as was reported, in one of the previous editions of IMAGES Business of Fashion, have signed an agreement with the Government of Bangladesh to invest in the creation of safer infrastructure and ergonomics at production sites. This implies better practices and millions of investment in the country which in turn will definitely catalyse the Bangladeshi Fashion Industry. China has been betting for a long time now on volume and low cost. The Indian fashion industry will have to create its own mantra.
The cover story in this issue is indicative of the fact that though menswear has the largest share in fashion pie; it is the womens wear industry that is growing the fastest. While we may presume that women are much more forthcoming in shopping and impulsive buying, with proper trends study we may actually understand this phenomenon.
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